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With the proliferation of promotional emails we thought we’d send out our latest campaign as a piece of print. Accompanied by a personalised letter, ‘10 little marketing facts’ was designed to be interesting, memorable and offer a little light relief to the recipients working day. It is the first in a series of mailers aimed at those responsible for the marketing and to create a long-term recognition with the CQ2 brand.
The mini 12 page concertina fold leaflet uses simple illustrations and short marketing facts to grab attention and lead people to the website.
Print still plays a key role in modern communication especially when it is supported by a solid digital foundation.