June 2013 - CQ2 Limited
With the proliferation of promotional emails we thought we’d send out our latest campaign as a piece of print. Accompanied by a personalised letter, ‘10 little marketing facts’ was designed to be interesting, memorable and offer a little light relief to the recipients working day. It is the first in a series of mailers aimed at those responsible for the marketing and to create a long-term recognition with the CQ2 brand.
The mini 12 page concertina fold leaflet uses simple illustrations and short marketing facts to grab attention and lead people to the website.
Following a series of successful ads featuring famous historical and fictious characters; Meetinleeds, an events and conference venue in the city of Leeds has just launched it’s new ‘Superman’ ad for press. The brochure is used on each ad to tie the headline in with the image. The whole series has been created and rolled out by the agency and the impact of these latest ads continue to differentiate the venue from competitors.