Blast from the past
Bolton Arena were experiencing some problems with their corporate identity as people were unaware of whether it was a leisure centre, fitness suite or local amenity, They wanted to position the Arena as a top quality sports arena that would suit all members of the public.
With its public/private sector funding it was important not to be seen as an elitist facility but one which offered top quality facilities and coaching accessible to all.
We developed a range of activities to raise awareness of the Bolton Arena brand and to communicate their brand values. Above the line press, outdoor and radio advertising supported by leaflet distribution and the production of material was used to specify and
promote the services available. This activity was then expanded to promote new sub brands that reflect the trend towards a fitter, healthier lifestyle at all ages; which included the 55+ club (for over 55’s) and the BigFunClub for children between 5 and 16 years old.