Blast from the past
Manchester Airport-North West Arts Sponsorship Campaign
‘Arts in the Northwest’ is the largest business sponsor of the Arts in the Northwest and one of the top ten nationally. They required a campaign, which enhanced the cultural product and standing of the region and communicated Manchester Airport’s sponsorship of the Arts.
We developed a strong style to reflect the Manchester Airport Group’s branding guidelines and which communicated the colour and passion of the Arts. We used images taken from different areas of the Arts and styled them as paper aeroplanes to suggest ‘flight’. The versatile style was then carried through a wide range of material including banners, media advertising and promotional literature.