Blast from the past
The Lowry needed a range of high impact launch material for their radical National Landmark Arts Centre. It had to showcase all that the Lowry had to offer in terms of Galleries, Theatres, Restaurants and Bars and communicate with a wide audience range including local people, theatre goers, families, schools, national and international visitors.
We created a range of strong, colourful programmes and promotional mailers, to communicate the comprehensive range of exhibitions and performances. The images were modern and radical, combining with the stunning Lowry building, to reflect the modern cultural experience. In addition to the high impact material the images were used in TV advertising and outdoor media to create a full launch campaign.
View the TV commercial below