Blast from the past
Brinkers International operates two popular restaurant brands in the UK; Chili’s and Romano’s Macaroni Grill. Both are extensive USA based networks with a variety of international sites, including South East England and Northern Ireland. Material has to be produced against strict guidelines and house styles. In addition, restaurants regularly hold special promotions such as Mother’s Day, Valentines etc which require flyers with a quick turnaround and stringent deadlines.
We produced a range of promotional material for the restaurants which maintained a strong American style and targeted a mixed audience including families and groups/parties. We also developed a suite of colourful flyers to promote their special events; which are stylish and simple to produce to meet tight deadlines.
We worked with the client to develop email and mobile telephone databases of customers who had visited their restaurants. Creative ideas were then produced for an email as well as an SMS and Wap-push text messaging promotional campaign.