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Mattel Play! Liverpool Brand Identity Design Mattel Play! Liverpool Brand Identity Design

On 09, May 2016 | In | By CQ2

Mattel Play! Liverpool Brand Identity Design

CQ2 were commissioned by Heritage Brand Ventures Ltd to work closely with the live events and attractions team at Mattel® on the brand identity for Mattel Play! Liverpool, the first family attraction of its kind in Europe.

The brand new family entertainment centre invites children to explore and enjoy three themed zones featuring iconic characters and locations familiar to fans of Thomas & Friendsᵀᴹ, Bob the Builderᵀᴹ and Fireman Samᵀᴹ. Each zone offers its own individual feel and design filled with activities which allow children to get hands-on and experience what it’s like to play alongside their favourite Characters.

CQ2 started work on the initial branding in October 2015 and, over a five month period, coordinated the following:

  • Logo development
  • Brand identity.
  • Signage pack.
  • Bespoke retail, catering & party merchandise.

Based within Albert Dock Liverpool, the 13,000 sq ft attraction is the first of its kind in Europe and, along with the three Character zones, offers a café, a retail area, party rooms and a green screen experience.

This exciting project follows hot on the heels of CQ2 having worked closely with Aardman Animations on their Shaun the Sheep installation at Land’s End and Rovio Entertainments Ltd on their Angry Birds Activity Park installation at Lightwater Valley Theme Park.

Interested in seeing how CQ2 can drive your business forwards? Get in touch for an informal chat.