Icopal Gives You Xtra advertising campaign
Icopal, the world reference in waterproofing and boasting over 160 years experience in producing high quality waterproofing products, required a campaign demonstrating to Builders Merchant customers a newly designed and expanded product range.
A concept was created that reinforced the ‘strength’ of the product range in more ways than one. Designed to bring Xtra quality, Xtra value and Xtra performance, the new range ensures that there is a solution for every situation from a single source supply. This ultimately benefits the merchant by allowing customers’ needs to be met quickly and efficiently. The illustrative approach and the use of a body building illustration image conveyed all the attributes of this extensive range of products.