ITM (Institute of Travel Management)
We have worked with the Institute of Travel Management, a not-for-profit organisation involved in the promotion of best practice in the business travel market for many years. At the commencement of our involvement we were responsible for establishing the distinct ITM brand identity and strapline, ‘supporting the business to business travel’.
As the organisation evolved and their scope of activities increased, we were asked to develop the brand to encompass these additional aspects of the organisation. Working within their by now, well established and recognised logo we developed a new strapline. ‘Business Travel – Knowledge, Networks, Opportunities.’
We developed a series of concepts for ITM’s yearly conference based around the theme of evolution. These concepts were translated into a series of e-shots which were sent, tracked and evaluated.