Land’s End Landmark corporate literature design
Land’s End vision is to be a profitable, high quality all year visitor destination that celebrates Land’s End’s sense of place, understands its visitors, and inspires people locally, regionally and nationally and internationally to enjoy the place, the natural landscape, landmark, the visitor attractions, hotel and eateries.
The target audience for Land’s End falls into a number of different consumer and business-to-business categories.
We developed a concept that appeals to diverse audience depending on what the individual is looking for when choosing a ‘staycation’ or day out when in Cornwall.
Key statements such as ‘Experience it your way’ and ‘Discover it for yourself’ were introduced supported by dramatic landscape photography, creating high impact marketing across a range of media such as press, outdoor and local bus advertising, online and also new website with CMS and online ticket sales.