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Land’s End Landmark Email Marketing Lands End Email Marketing

On 16, Mar 2013 | No Comments | In | By CQ2

Land’s End Landmark Email Marketing

A key part of the Land’s End marketing strategy is data capture and the development of a customer database. Customers who register are able to opt in and receive regular news and updates.

Land’s End has regular events throughout the year which vary from spectacular firework displays to Air Sea Rescue enactments, as well as visits from TV channels and celebrities. Regular e-shots will inform the customer base of new and forthcoming activity.

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