Land’s End Landmark press and outdoor advertising
Land’s End is a popular visitor landmark and iconic location in South West Cornwall. The diversity of the site with its unique views and mix of attractions, retail, hotel and restaurants makes it a draw throughout the year for a wide range of visitors to Cornwall.
Historically, advertising focus had been on the attractions and targeting families for the busy summer season. However, to support the shoulder periods CQ2 designed a year round campaign aimed at traditionals, naturalists, walkers and families seeking outdoor enrichment who visit the site for the views, bird watching and flora and fauna.
The rationale was based on the visitor experiencing the beauty and diversity of the landmark in their own way. It was supported with new photography to appeal to a wider audience.