Land’s End Photography
The importance of good photography cannot be overestimated in design, whether it’s for print, advertising or digital. Indeed, as technology gets better and connection faster it is necessary for photography to be even more striking.
At CQ2 we believe the quality of the image is everything. The skill of the photographer, coupled with the vision of the art director helps us create shots that are emotive, impactful and evoke a reaction.
Being able to think on your feet and knowing what looks right and more importantly what doesn’t look right is the key to creating a great piece of work.
This Land’s End campaign captures the drama of the landscape and the feelings of the subject and would not have been possible without the experienced eye of good art direction.