Mattel Play! Liverpool, corporate literature design
CQ2 were commissioned by Heritage Brand Ventures Ltd to work closely with the live events and attractions team at Mattel® on the print requirements for Mattel Play! Liverpool, the first family attraction of its kind in Europe.
The brand new family entertainment centre invites children to explore and enjoy three themed zones featuring iconic characters and locations familiar to fans of Thomas & Friendsᵀᴹ, Bob the Builderᵀᴹ and Fireman Samᵀᴹ. Each zone offers its own individual feel and design filled with activities which allow children to get hands-on and experience what it’s like to play alongside their favourite Characters.
CQ2 started work on the initial branding in October 2015 and, over a five month period, coordinated the design and print of:
- All on-site signage.
- Bespoke retail & party merchandise.
- Catering lunchboxes, menus & puzzle books.
- Leaflets, brochures & flyers.
- Exhibition banners.
Based within Albert Dock Liverpool, the 13,000 sq ft attraction is the first of its kind in Europe and, along with the three Character zones, offers a café, a retail area, party rooms and a green screen experience.
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