Mattel Play! Liverpool Website Development
CQ2 were commissioned by Heritage Brand Ventures Ltd to develop an adaptive CMS driven website solution for Mattel Play! Liverpool, the first family attraction of its kind in Europe.
The brand new family entertainment centre invites children to explore and enjoy three themed zones featuring iconic characters and locations familiar to fans of Thomas & Friendsᵀᴹ, Bob the Builderᵀᴹ and Fireman Samᵀᴹ.
CQ2 started work on the new website in October 2015 with the provision of a holding page and information sign-up form at mattelplayliverpool.com, with the sign-up form alone generating 6000 email subscriptions before the full website launched in early March 2016.
The new fully responsive website is built on the CQ2 content management platform, putting the client in day-to-day control of every aspect of the site, and features a clean, simple design that showcases the attraction across all devices.
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