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New corporate identity for DWP The Department for Work and Pensions The Department for Work and Pensions The Department for Work and Pensions

By CQ2

On 15, Mar 2013 | In | By CQ2

New corporate identity for DWP

The DWP is a large and high profile Government department. They communicate with a wide ranging audience of young people, people of working age, pensioners, disabled people and their carers. We created a visual identity using the ‘Keep Warm Keep Well’ theme that could be used across a range of resources such as advertisements, direct mail, information booklets etc.

The brief was to develop an overarching theme and set of creative assets that could be applied across various government departments such as the NHS and Pension Service and be seen as a single source of information.

National and local press advertising ran during 2007-2008 appropriately featuring the radiator image. This informed people that they could be eligible for a Winter fuel payment to help with heating costs.