Snowdon Mountain Railway corporate literature design
Snowdon Mountain Railway in North Wales is one of the UK’s iconic attractions. However, with the changing needs, expectations and behavioral patterns of visitors to the region, the attraction needed to revisit its brand and define its ‘sense of place’ to position it in the market and widen its potential appeal.
CQ2 worked with the marketing team to re-evaluate its strengths, it’s rich heritage, authenticity, its positioning within the region and that simply it was a place to enjoy and keep special. New carriages and Heritage Steam Trips have been delivered in 2013, improving the customer offering. To promote this, new key messages were created with fresh design and imagery. The website and material became more user friendly and eye catching. We also incorporated a map of the wider area and the railway itself to engage wider audiences.