Website design and development for The Needles Park
The Needles Park is a unique attraction on the Isle of Wight right next to the famous Needle Rock and Lighthouse. It requires seasonal campaigns specifically targeting visitors to the island.
After undertaking a customer analysis and a marketing overview CQ2 worked with The Needles Park to design and develop a new website that appealed to a wide audience from families to traditional coach groups and walkers.
The site features strong use of photography to capture the dramatic landscape and diversity of product at the Park. It is informative and allows the client to promote offers and price changes as well as support its social media activity. The site content can be managed via the provided content management system.