Wicksteed Park Weddings Brochure Design
The Pavilion is the conference and events venue for Wicksteed Park. It is a beautiful Edwardian building set in 145 acres of Grade 2 listed parkland and licensed for civil weddings wedding numbers had suffered, through association with a theme park. CQ2 were asked to create two wedding brochures for the Asian and non-Asian markets that reflected the uniqueness and quality of a Pavilion wedding.
We began the project by refreshing the Pavilion brand so it could stand alone to reflect an elegant, desirable venue. We then gave each brochure it’s own style as both the Asian and non-Asian audiences have different expectations and requirements for their ‘perfect day’.
New photography of real weddings at the Pavilion was used and juxtaposed with library shots to give the brochures the quality look the client was after. Wedding enquiry conversions increased significantly in the first year of production.