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Meet in Leeds – Advertising Campaign Meet in Leeds Advertising Campaign – By CQ2 Meet in Leeds Advertising Campaign – By CQ2

On 19, Mar 2013 | No Comments | In | By CQ2

Meet in Leeds – Advertising Campaign

The University of Leeds offers a stunning array of venues for conferences and events under the brand Meet in Leeds.

The conference and events market is highly competitive and the marketing needs to be high impact to be noticed by potential conference and event organisers.

We have developed various campaigns such as ‘Refreshingly different’ and the current campaign being based on unusual scenarios where one might happen upon the Meet in Leeds brochure, such as the Moon or the Pyramids. All based on fact!

Icopal Gives You Xtra advertising campaign Icopal-Gives-You-Xtra-2

On 19, Mar 2013 | No Comments | In | By CQ2

Icopal Gives You Xtra advertising campaign

Icopal, the world reference in waterproofing and boasting over 160 years experience in producing high quality waterproofing products, required a campaign demonstrating to Builders Merchant customers a newly designed and expanded product range.
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Land’s End Landmark press and outdoor advertising Land’s End Landmark press and outdoor advertising Lands End Advertising

On 16, Mar 2013 | In | By CQ2

Land’s End Landmark press and outdoor advertising

Land’s End is a popular visitor landmark and iconic location in South West Cornwall. The diversity of the site with its unique views and mix of attractions, retail, hotel and restaurants makes it a draw throughout the year for a wide range of visitors to Cornwall.
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Skills Solutions – Like Apprenticeships Like Apprenticeships Outdoor Advertising

On 14, Mar 2013 | In | By CQ2

Skills Solutions – Like Apprenticeships

Skills Solutions are a training provider that aim to deliver the skills needed in a company’s workforce, delivering employers tangible benefits such as increased productivity, staff retention and lower training costs.

This particular campaign targeted Apprentices with the key message being ‘a Skills Solution Apprenticeship can get you a real job.’

This was aimed at the 16 to 24 age group and the easiest way to engage with this audience was ultimately through social media.

A concept was developed adopting the well known facebook ‘like’ theme: like training?/like working?/like apprenticeships.

We created a website design based on ‘like apprenticeships’ which also linked to the client facebook site and a facebook advertising campaign ran for the key recruitment period leading up to and after exam results.

Thumb icon graphics were also created which featured across all media including online, print and outdoor.