CQ2 were commissioned by Heritage Brand Ventures Ltd to work closely with the live events and attractions team at Mattel® on the brand identity for Mattel Play! Liverpool, the first family attraction of its kind in Europe.
The brand new family entertainment centre invites children to explore and enjoy three themed zones featuring iconic characters and locations familiar to fans of Thomas & Friendsᵀᴹ, Bob the Builderᵀᴹ and Fireman Samᵀᴹ. Each zone offers its own individual feel and design filled with activities which allow children to get hands-on and experience what it’s like to play alongside their favourite Characters.
The history of The Needles Park is truly fascinating, yet the commercial aspects of the site overshadowed the heritage and natural wonders (Marconi monument, Alum Bay, Needles Rocks, Trinity Lighthouse).