Part of an ongoing marketing campaign to promote new rides and attractions at the North Yorkshire-based theme park, latest viral production supported the launch of Skeleton Cove’s five new thrill seeking pirate-themed rides. It follows the phenomenal success of an earlier viral also developed and produced by CQ2 to promote Halloween last year. This latest viral can be viewed at http://www.lightwatervalley.co.uk/skeleton_cove.php or by visiting Skeleton Cove on You Tube.
Whilst fully capturing the imagination by echoing the 1980’s horror movie, The Fog, the new viral provides an added twist of humour as over-enthusiastic members of the public – parading as pirates – are caught breaking into the park ahead of Skeleton Cove’s official opening.
The viral was really good fun to make, especially as some of the characters are actual members of staff at Lightwater Valley who suitably got into their parts and helped make it a great atmosphere. The viral’s aim was to capture the public’s imagination and help drive visitors to the park.